Elite Rehabilitation Institute
Provided outstanding performance through establishment of a sales and marketing department and implementation of a strategic marketing plan. Over saw strategic planning, operations direction, sales and marketing, account management, budget control while optimizing activities of the team. Demonstrated entrepreneurial capability through the provision of business development, product development, sales and marketing consultations.
While working with Elite Rehabilitation Institute from 2012 to 2014, CPR created a complete internal and external marketing plan, clinical assessment strategies, and process coordination to enhance marketing programs for future expansion.
As a result from the successful marketing department The external results include: 2000 new patient appointments, a 47% new patient show rate, a 50% new patient conversion rate, over 750K in gross revenue , and an averaged 18 New Patient Conversions Per Month. In partnering with Vette Marketing for the internet marketing portion The results include: 187 new patient appointments, a 90% new patient conversion rate, over 100K in gross revenue (based on internet provide leads only), Averaged 9 New Patient Conversions Per Month, and A 52% Lead to Show Rate.